Lookbook

The story continues with the same connection, the same movement, and a new perspective.

Inspired by an era when color was embraced with confidence, this collection brings personality back into everyday denim through six distinct shades and one signature barrel silhouette.

Presents three different interpretations of our signature silhouette from a cleaner spray-washed appearance, to an earthy raw denim character, up to one of the boldest washed finishes in the H Barrel series.

Don’t resist… just follow the beat! 🎧 A movement that will make your head nod and your body move to the rhythm. #denimitupxsmwgw

This release is dedicated to those who carry the pride of Jakarta wherever they go. Allow us to present: Denimitup × Persija — a special piece created to celebrate the historic 100th anniversary of Persija Jakarta. Through this release, we...

Denim is usually associated with something casual. This time, we decided to take it somewhere a little different. For this Ramadan, DENIMITUP introduces a Gamis.

Every journey needs a stop over. Not to quit just to breathe, reset, and remember why you started. This is the pause before we move forward again.

For those of you who already own Denimitup, this belt is a must-have to complete the signature H look!

This time, we explored Denimitup’s signature splatter paint technique, inspired by our handmade splatter denim, using special paint specifically made for garments.

Who would’ve thought what started from a friendship has now led Denimitup and Heiden to our fourth collaboration.

From the streets to the scene, now stepping into something more casual.

Now, in this upcoming series, we’re pushing it further. Making the "H" bigger, louder, and more iconic than ever.

Inspired by classic skate shoes, we tweaked the design with Denimitup’s signature zigzag detail on the upper. The shoe comes with extra-thick cushioning, and this time we’ve developed it with a vulcanized outsole!

A red symbol of contrast, designed to spark a whole new wave of bold color palettes for the year ahead. #Denimitup #TheHRoom

As we work, explore the world, and chase our dreams… there will always be a place where we pause for a moment and there's no place more comforting than our hometown or home itself. No place like home.

Inspired by one of Denimitup's signature favorite colors born in 2018: “Vintage Blue Denim with Splashes.”

Did you know? Coal is an essential element in the denim industry, playing a crucial role in powering massive ovens that dry jeans to perfection.

Speed Hunter is not for everyone it’s designed for individuals who embody the spirit of movement and mastery. Let us close this year with unmatched momentum and elegance, the Denimitup way.

Here’s another surprise drop for you! These days, it feels incomplete without a jersey, doesn’t it? We’ve been waiting for the perfect moment to release this jersey to once again celebrate 7 years of Denimitup!

It’s another baggy shoe, or we can say a bulky shoe. The upper features DENIMITUP's iconic 15 OZ fabric, meticulously stitched and beautifully washed in-house at the DENIMITUP HOUSE GARMENT.

The release of the H APEX shoe is a celebration of our 7 years of creativity and craftsmanship.